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Why is BMW Asia and Performance Motors Limited partnering with Lazada to offer its 1 Series online in Singapore?
On 9 September 2019, the BMW 1-Series in Singapore will be offered on Lazada, an online e-commerce platform provider via the BMW LazMall shop (www.lazada.sg/shop/bmw).
BMW Group Asia Managing Director Christopher Wehner explains the three key reasons for this partnership. Meanwhile, Lazada Singapore CEO James Chang says the partnership and offering is part of their plans to expand its markets in Southeast Asia.
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